Understanding confidence scores

What the High, Medium, and Low bands mean and how the score is calculated.


Every duplicate pair gets a confidence score from 0 to 100. The score tells you how sure DeDupe is that two records are the same.

Confidence bands

Scores map to three colored bands shown throughout the queue:

BandColorWhat it means
HighGreenVery likely the same record — usually safe to merge.
MediumAmberProbably the same — worth a quick look.
LowOrangePossible match — review carefully before merging.

The Data Quality page also breaks pairs into finer buckets: Low (under 50%), Medium (50–69%), High (70–89%), and Very high (90–100%).

How the score is calculated

The score blends four weighted factors:

  • Match score — how strongly the matching strategy fired.
  • Method reliability — how trustworthy that strategy is in general.
  • Attribute overlap — how much other data the two records share.
  • Data quality — how complete and clean the underlying records are.

Admins can adjust how much each factor counts toward the final score under Settings → Matching rules → Scoring — see Matching rules. The four weights always add up to 100%.

Using confidence to work efficiently

  • Filter the queue by minimum confidence to focus on the safest merges first.
  • Give a rule an auto-merge action — at any confidence, or above a score you trust — so its pairs merge without manual review.
  • Drop to the lower bands only when you have time to inspect each pair closely.